Category Product Strategy & Innovation

Introduction In the competitive beauty device market, most brands focus on specs: wavelength, power, number of LEDs. But the brands that truly win are the ones that focus on the user experience. A product that is technically perfect but uncomfortable…

Introduction Infrared (IR) therapy is a proven game-changer in the beauty tech space. But for a brand founder, the choice between different wavelengths like 850nm and 1072nm isn’t just a technical decision—it’s a critical business strategy. It defines your target…